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Learning in the Digital Age: The Third Way

Learning in the Digital Age: The Third Way

Ketchum bet that an online 5 hour course could differentiate it from its competitors in the high pressure PR field. Breaking the old dualism of classroom vs. eLearning “Ketchum 2016: The Race to Make It Real” involved 1,900 colleagues in global groups of 33 each competing to bring the best ideas to help Ketchum win in the marketplace.



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